Buy Nothing Day or simply known as BND is a remarkable event day in commerce. It is an international day of protest for the protection and promotion of consumers. It is an event of protest against consumerism. Consumerism in commerce is the consideration that the free choice of consumers should strongly orient the choice by manufacturers of what is produced and how, and therefore orient the economic organization of a society.
BND is chiefly observed by most countries in North America, United Kingdom, Finland and Sweden. Buy Nothing Day is held on the last Saturday of November every year. It was founded by a Vancouver artist Ted Dave on September 1992. In 2016, about 65 other nations of the world participated in the Buy Nothing Day.
One of the major critics of Buy Nothing Day is that it causes consumers to increase their buying rate the next day since nothing or few things were purchased on the day of protest. A Media foundation Adbusters states through their spokes man Lauren Bercovitch that ” It isn’t just about changing your habits for one day” but “about starting a lasting lifestyle commitment to consuming less and producing less waste.”
Other campaigns, such as Shift Your Shopping, attempt to redirect spending away from corporate chains and online giants toward locally owned, community-based businesses as a means to combat consumerism.
Lauren Bercovitch of Adbusters Media Foundation renamed “Buy Nothing Day (BND)” to “Occupy Xmas” in 2011. Referencing the Occupy Movement. The ideology for Buy Nothing Day local economy and family and individuals.
Features of Buy Nothing Day
- On Buy nothing day, people stand in in front of commerce center or store with a pair of scissors and a poster that advertises help for people who want to put an end to mounting debt.
- Consumers use the the pair of scissors to cut and destroy their credit card.
- Protestant organize and participate in non commercial street parties.
- Participant “zombie wander” around commercial centers.
- Protest participants go into commercial centers and stores, pick up shopping carts and steer them around without putting anything in the carts or even making any purchases.
- Participants keep their touch lights, televisions, computers and other non-essential appliances turned off. They park their cars and turn off their phones for 24 hours. This strategy was specifically used for the first time on 2009 Buy Nothing Day in united States.
- Critical Mass bicycle ride is often used to acknowledge and celebrate Buy Nothing Day.