Giving Tuesday is a shopping event day that celebrate and promote charity and generosity in the world. It is a day of huge philanthropic activities. Unlike the two largest shopping days, Black Friday and Cyber Monday, it provides the society with a day to give back to the world. Giving back to the society can be through donations, subsidizing paid activity, volunteering time or any other form of charitable action. Since its inception in 2012, there has been a 470% increase in online donations for the cause. It is officially celebrated annually on the Tuesday after Thanksgiving. As a reminder of the importance of generosity over consumption. The idea for Giving Tuesday was first announced in October 2012. That is a month before the first planned Giving Tuesday (November 27, 2012). The announcement of the inception of Giving Tuesday was made by the main founding partner Mashable. Mashable is an American blogging and news website. Other co-partners are Skype and Cisco. Skype is web and a mobile application used for video chatting and call while. Cisco is a giant networking company with head quarter in California.
Features of Giving Tuesday
- In 2013, Mashable covered Giving Tuesday reception They partnered with Google+ to hold a “hangout-athon” for Giving Tuesday. A popular blog and news website, Huffington also covered the extensively.
- Charitable giving on the 2013 events was approximately twice the value in 2012. Over 7,000 nonprofits organization participated in the 2013 event.
- In 2014, based on payments processed by Blackbaud, DonorPerfect, GlobalGiving, Network for Good, and Razoo, a total of $45.7 million was donated on Giving Tuesday and $10.8 million offline.
- By 2014, the movement became global and involved organizations and individuals from 68 countries.
- Facebook founder and CEO Mark Zuckerberg and his wife Priscilla Chan published an open letter to their newborn daughter. They were announcing their intention to donate 99%+ of Zuckerberg’s wealth from his Facebook shares through the newly formed Chan Zuckerberg Initiative. Their announcement, which did not mention Giving Tuesday, happened on Giving Tuesday 2015, and some commentators noted that the couple had taken the event to a new level.
- The reception of the events has generally been positive, with a large number of organizations, including Google, Microsoft, Skype, Cisco, UNICEF, the Case Foundation, and others joining in as partners.
- The event has been praised as an antidote to consumer culture and as a way for people to give back.