Green Monday is an e-commerce event day similar to Cyber Monday. The aim is to promote recycling, reusing and reducing global energy consumption. The event also promotes vegetarian diets in order to conserve resources and reduce the human carbon production. Green Monday takes place on the second Monday in December every year. Both Green Monday and Cyber Monday follow the bricks & mortar shopping done on Black Friday, the first shopping day after Thanksgiving. However, the online days set greater records each year as more people enjoy the convenience of shopping with their computers, tablets and phones.
Like Cyber Monday, the shopping event is more appealing to Millennials and Gen X, that is youth between the age bracket of 16 to 36 years of age. Sixty percent of those under the age 40 buy their holiday gifts online. The holiday shopping season is critical because one fifth of annual retail sales occurs between Black Friday and Christmas. Some, like jewelers, receive 40 percent of their annual revenue during the holidays. The origin of Green Monday dates back to 2007. EBay reported that its busiest day was actually the second Monday in December. That’s when shoppers realize they needed to get gifts in the mail so they would arrive by Christmas. EBay finally called it “Green Monday”. Green meant revenue for the company.
This commercial event day offer the best discount in price out of other commercial days. Consumers can save money from retailers promoting bigger discounts on that day. They can get 50 percent to 90 percent off regular prices. Walmart is the greatest promoter of the event. More than 300 online specials are offered, including ten of the most popular deals from Black Friday. Green Monday was Walmart highest traffic day in December for two years in a row.
Features of Green Monday
- Green Monday 2015 retail sales were $1.408 trillion and $1.615 trillion in 2014.
- It is the third largest online shopping day of the year behind Black Friday and Cyber Monday.
- Some people refer to Green Monday as “Cyber Monday two” because of the similarity of both shopping days and the fact that they are close to one another on the calendar.
- Green Monday is defined more specifically by business research organization comScore as the last Monday with at least 10 days prior to Christmas.
- In 2009, $854 million was spent online in the US on Green Monday, with sales in 2011 reaching $1.133 billion. In 2012, Green Monday topped out at $1.27 billion, up 13% from 2011 and the third heaviest online sales day for the season behind Cyber Monday and Dec. 4, 2012 (which had no marketing tie-in), according to comScore.