Panic Saturday is an alternative name for Super Saturday. This commercial day is observed on every last Saturday before Christmas. Sometimes it can fall on the Christmas Eve. Super Saturday apparently marks the end of the shopping season for the year. So this gives the retailer a huge advantage to make more profit. In 2014, commercial center reported about $42 billion sales on Super Saturday. For this reason, shopping stores and commercial centers compete with each other, by offering significant discounts and extend store hours in an attempt to attract customers. Some stores go as far as to leave their stores open all day long until Christmas Eve or even Christmas day. In hope that customers will take the extra time during off-peak hours to both review alternative options and make more purchase.
Super Saturday accounts for a significant portion of the holiday sales for retail stores. In 2006, a study determined that sales between December 21 and 24 accounted for 13.6 percent of holiday sales. (In 2006, Super Saturday fell on December 23.) Some businesses do as much as 60 percent off their normal sales on this day. Because stores predict double or triple their typical customer turnout on Super Saturday, many increase their staffing during these critical days to be able to handle the demand.
Super Saturday For Shopper
The day typically nets a significant amount of revenue for retailers because of the demand by shoppers. It is reported that more than fifty percent of all customers or consumers in the United States still had more holiday shopping to do before super Saturday. This mainly affect full time workers. Some shoppers, however, intentionally wait for Super Saturday to finish their shopping due to the availability of discounts. Alternative reasons for waiting until the final Saturday to make holiday purchases include ensuring that purchases are within budget. Other customers choose to do their shopping early in an attempt to avoid the long lines and large crowds associated with the retail holiday.
Unlike Black Friday, e-commerce does not typically infringe upon retail stores’ access to customers. Due to Super Saturday’s proximity to Christmas, shoppers are typically reluctant to venture into online deals. Why because purchases may not be able to arrive in time for the holiday. However, this is not always the case. If customers are unable to gain access to the stores, like what happened during the North American blizzard of 2009, customers who have little time may be forced to buy their goods online.
Super Saturday Alternative
Super Saturday can also be used for any Saturday where a large number of related events are held. For instance when significant sports festival is going on like champions league final, World cup opening event ceremony, Olympic games
The final Saturday of the US Open in tennis is called “Super Saturday”. If the tournament is running to schedule and has not been delayed by inclement weather or similar, both the men’s semi-finals and the women’s final are played on this day, with the men’s semi-finals in the afternoon, then the women’s final at night.
Super Saturday Top Events
- Spread awareness by using the hashtags #SuperSaturday, #LastSaturdayForDeals and #LastMinuteShopping on social networks like facebook, instgram and twitter.
- Fill your shopping cart with all the things you were thinking of buying at all retail shops. Buy it all and donate it to a charity of your choice to provide Christmas presents to those who don’t have any.
- Buy something! Treat yourself to something you have been saving up for.
- Bring your friends and family to the mall on Super Saturday, but instead of going shopping go see a movie or grab a bite to eat. If you happen to see a deal on something you like, you can always grab it, but you can go to the mall for purposes other than simply shopping!