Small Business Saturday is shopping day first observed in Roslindale Village, Massachusetts in New England. It was created and sponsored by American Express Corporation on November 27 2010. It encourages holiday shoppers to patronize and promote local and small businesses.
The American President Barrack Obama once used this event to boost the economy of United States. Obama encouraged local and small business outlet. He said that local and Small businesses are an important part of the American economy. That small and local businesses provide about 66% of all new jobs and accounting for 54% of all US sales. Small Business Saturday is observe annually on the Saturday after Thanksgiving day.
Small Business Saturday Promotion
- American Express publicized the initiative using social media, advertising, and public relations. The Twitter hashtag #SmallBusinessSaturday has existed since early 2010 and was used to promote small businesses on any Saturday .
- According to the National Federation of Independent Business, for Small Business Saturday in 2015, 95 million customers shopped at small businesses and spent in excess of $16.2 billion. Compared to 2014, spending increased by 14% and number of customers by 8% in 2015
- Customers spent £623m with small businesses on Small Business Saturday, an increase of £119m or 24% on 2014
- The twitter tag #SmallBizSatUK trended at number 1 all day on Small Business Saturday with over 100,000 tweets sent in support of the day, reaching more than 25 million people
Over 75% of local councils actively supported the campaign, delivering on the ground activities including free parking, Christmas fairs and small business networking events plus much much more.